PPO and Custom Product Pages
Give more visitors a reason to install. Test which screenshot message converts with Product Page Optimization, and match each campaign to its audience with Custom Product Pages. Design, localize and upload your variants in AppScreens without rebuilding every size.
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App professionals
Get more from the visitors you already attract. A clearer first screenshot helps people understand why your app is worth installing; testing tells you which message works for your audience.
OLBG reported 61% higher conversion after testing its iOS screenshot designs and order with SplitMetrics. Read the case study →
AppScreens makes screenshot iteration painless: restyle your project to a new template, responsive sizing, localization, and upload-ready exports. Using Product Page Optimizations & Experiments, you can try new screenshots, improve conversions and get more downloads in just a few minutes.
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Your test should be about the message, not hours spent rebuilding assets. Start with the set you already like, duplicate it and change the idea you want to test.
Keep your original intact and turn a copy into the next treatment. Your existing layout, app captures and styling give the test a head start.
Duplicate an AppScreens projectIllustrative duplicate: CookBook’s App Store set is copied into Variant A with the same layout, captures and styling.
Agent Skills + AppScreens MCP
Ask your agent to duplicate a saved project and try a different headline, visual style or screenshot order. Keep your original set and prepare an editable alternative for a test or audience.
Compare the previews, then approve delivery to a supported listing or export the images for your test. Run experiments and review their results in the store console.
Original reference
Created with AI
New PPO screenshots go through Apple review independently of a new app version. Try your next creative idea on its own schedule, without waiting for another app release.
A focused test makes the result easier to act on. Compare one clear change with your original, and use the low-traffic screenshot testing guide to decide whether your test is practical.
Let the campaign’s promise lead the page
Choose an audience. Each Custom Product Page leads with the feature that audience came for, then builds the next two screenshots around that story.
Custom Product Page: Meal planners
1. Start with the week ahead
2. Bring the next recipe into the plan
3. Bring the wider recipe story together
Make the first screenshot deliver what the ad or search result promised. Keep the next two screens on the same useful story.
Translate and fit the captions in the saved variant, check longer and right-to-left headlines, and add local app images where the interface differs.
Create the Custom Product Page and upload its screenshots from AppScreens. After Apple approval, use its unique URL in the matching campaign, email or partner link.
Reach relevant App Store searches too. In App Store Connect, assign keywords from your latest approved app version to an approved, visible Custom Product Page for each language, and match its screenshots to that search intent.
Choose your destination
Scroll across to compare PPO and Custom Product Pages.
| Decision | Product Page Optimization | Custom Product Pages |
|---|---|---|
| Customer goal | Improve the default product page with a controlled test. | Match a particular audience, campaign or search intent. |
| Creative assets | Alternative screenshots, app icons and app previews. | A distinct screenshot story, promotional text and app previews. |
| Destination and traffic | Original plus up to three treatments, shown to randomly selected eligible App Store visitors. | Separate pages with unique URLs, campaign routing and selected search keywords. |
| Limits | Up to three treatments per test. A test runs for up to 90 days. | Up to 70 Custom Product Pages per app, each with its own URL. |
| Results | Apple App Analytics reports the treatment results. | Apple App Analytics reports each page’s acquisition and conversion. |
| Your AppScreens workflow | Duplicate a set, create the PPO test and upload the treatment. | Build the audience’s first three screens, create the CPP and upload its set. |
A campaign’s audience brings its own intent and traffic quality; use PPO when you want Apple’s randomized comparison against the default page. Apple does not run PPO tests on Custom Product Pages. Build CPP alternatives for your campaigns, and use the campaign’s testing setup to compare them.
One variant, the Apple outputs and markets it needs
Change the headline in the variant’s responsive project, then review its device and language sets. Keep the actual iPhone and iPad interfaces appropriate for each screen.
A longer German caption still needs a clear composition. Preview text, line breaks and app images together before delivering the treatment.
Save each variant as its own project. When your app changes, reopen the sets you want to keep, update their captures and generate the next outputs.
English iPhone
English iPad
German iPhone
files per variant.
Example: eight screens, two sizes and ten languages. Skip filling 20 screenshot galleries by hand for each variant. Keep each treatment in its own project.
Give each treatment a useful question
“Your recipes. Your week.” becomes “Plan your week in minutes.” The new caption gives the same app view a specific customer outcome.
Treatment, Headline test: First screenshot caption changes from “Your recipes. Your week.” to “Plan your week in minutes.”; App capture unchanged; Layout, colours and font unchanged.
Screenshot order treatment: CookBook’s meal-planning screenshot moves from third to first, ahead of the recipe-keeping introduction.
Move the meal planner ahead of the broad recipe introduction. The app’s useful activity now leads the sequence, while the rest of the set explains how to get there.
Recipe savers and meal planners want different first answers. Build the opening three screens around the campaign’s promise and give that audience its own Custom Product Page.
Create the destination beside the creative
Create supported Apple CPP destinations and PPO tests from the AppScreens uploader. Prepare the page, select its destination and send the finished assets without rebuilding the set outside AppScreens.
Create a Custom Product Page or PPO test beside the designs you have prepared, then upload the selected device and language sets. Your creative is ready for Apple’s review and launch without a separate round of manual file uploads.
Carry the campaign’s message into product page headers and search results artwork. Create these assets in AppScreens alongside your screenshot set, then upload them to supported Apple destinations.
Explore Apple Creative AssetsTurn the result into your next creative decision
AppScreens gets the variants ready. Apple runs the randomized PPO test, reviews the creative and reports the results. Bring what you learn back into the next editable screenshot set.
Plan the opportunity behind your testSubmit new creative for Apple’s review, then start the approved PPO test in App Store Connect.
Check conversion, improvement and confidence before applying a treatment. Keep the original if the result is inconclusive.
Bring the useful message or composition back into your saved AppScreens project.
Choose an editable starting designCompare each CPP in its campaign and market context. Different audiences do not make a randomized test.
The same editable designs. Google’s own experiment workflow.
Test the message on Google Play too. Create Android screenshot variants or a separate feature graphic in AppScreens, then export them for Store Listing Experiments in Play Console.
01
Duplicate the relevant screenshot project or your separate feature graphic project in AppScreens. Change one headline, app capture, sequence or graphic, then preview the Android outputs. Export the finished files for the languages and device classes you intend to test.
02
Choose the listing and audience you want to learn about. Google runs the experiment; your AppScreens project keeps each design ready for further changes.
03
Export your variants from AppScreens and add them to the experiment in Play Console. Experiment assets use Google’s Console workflow, separate from direct uploads to the main listing.
04
Read the experiment’s result before replacing the original listing. More data needed or Draw is a useful signal to keep the current set. When you choose an alternative, keep its editable AppScreens project for later app updates and localization.
Example: exporting phone_en-US_variant-a_01.png (2160 × 3840); phone_en-US_variant-a_02.png (2160 × 3840); phone_en-US_variant-a_03.png (2160 × 3840); tablet-10_en-US_variant-a_01.png (2160 × 3840), packaged as CookBook-variant-a.zip.
Illustrative export for one variant. Add the files in Play Console’s Asset Library.
See how captions, app captures and templates come together in AppScreens. Keep the original project, then use the same editing controls for your test or campaign variant.
Find a starting design
Real feedback from app builders shipping faster and looking sharper on the App Store.
“Great service overall, your editor rocks! Layout-based generation for multiple devices/platforms saved so much time!”
“AppScreens instantly solve all my rejections problems from Apple and Android. The solution made app screen creation faster and better.”
“Special thanks to @AppScreens their tool saved us hours!”
“Really impressed with how easy it was to make 100x better screenshots for StampBrain with @AppScreens. Nice work!”
“Great service overall, your editor rocks! Layout-based generation for multiple devices/platforms saved so much time!”
“AppScreens instantly solve all my rejections problems from Apple and Android. The solution made app screen creation faster and better.”
“Special thanks to @AppScreens their tool saved us hours!”
“Really impressed with how easy it was to make 100x better screenshots for StampBrain with @AppScreens. Nice work!”
“With 150+ templates, you instantly capture that pro store vibe. My favorite feature is definitely the 80+ language support. A lifesaver for those who want to play globally.”
“The thing I love about this tool is that you can export the screenshots to fit all device sizes in one single click.”
“You can focus on creating pretty screenshots & polishing marketing phrases. Truly an awesome product!”
“Great for indie devs or small teams! It's super easy to use and saves you a lot of time, all without compromising design flexibility.”
“With 150+ templates, you instantly capture that pro store vibe. My favorite feature is definitely the 80+ language support. A lifesaver for those who want to play globally.”
“The thing I love about this tool is that you can export the screenshots to fit all device sizes in one single click.”
“You can focus on creating pretty screenshots & polishing marketing phrases. Truly an awesome product!”
“Great for indie devs or small teams! It's super easy to use and saves you a lot of time, all without compromising design flexibility.”
“I don't think I could release my app without this tool. It single handedly creates all the output sizes I need to release my app to the Apple App Store and Google Play Store, from one design.”
“Well worth the money, saves hours and hours of kicking around. Highly recommend!”
“Perfect for generating promotion images for App Store! Perfect to auto translate and manage multiple translations and variations”
“I don't think I could release my app without this tool. It single handedly creates all the output sizes I need to release my app to the Apple App Store and Google Play Store, from one design.”
“Well worth the money, saves hours and hours of kicking around. Highly recommend!”
“Perfect for generating promotion images for App Store! Perfect to auto translate and manage multiple translations and variations”
One workspace
AppScreens is an App Store and Google Play screenshot designer with a visual editor, guided AI, MCP for AI agents and a REST API. Adapt one editable project across device sizes and 80+ languages, then preview your results and export files or upload to App Store Connect and Google Play Console.
Can’t find the answer you’re looking for? Reach out to our customer support team.
A new message should not mean a new production process. Keep your outputs and translations together, create the right Apple destination and get the next set ready in AppScreens.
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